Design Challenge
To design an immersive and interactive smartphone application using 360 video and GPS to send users on a film noir themed investigation into the physical space of their local town.
Overview
Persuasive Purpose
- To incite people to engage with the narrative of spaces and places of their town.
- To encourage them to visit their town centre.
- To promote physical excercise through walking and exploring.
Noirscape
Industrial Design
Noirscape is a physical boxed product that includes several items for gameplay as well as a GPS/AR smartphone application.
Type of Person
Residents who frequent less, or not at all, their local town; instead, favouring peripheral commercial centers and who are therefore rapidly losing contact with their local town’s character, economic & heritage value.
They are likely:
- Ages 20 – 60
- Active Smartphone users
- Suburban
- Comfortable with technology
- Yearning for adventure
Persona 1 – Product Consumer
Kevin Rousseau
- Age 25
- Office Worker
- Earns €3k per month
- Single
“I seem to spend my whole life shopping, at work or sleeping”
Kevin Rousseau
“I hear there’s a new bar opened in town but I haven’t been down the high street for ages”
Kevin Rousseau
“I’d take a walk around town this weekend; but, no one else will join me”
Kevin Rousseau
Persona 2 – Product Retailer
Julie Liebereau
- Age 29
- Business Owner
- Earns €4k per month
- Sells Board Games
- In a couple
“I’d love the opportunity to work with a local designer and cut out the middle-man”
Julie Liebereau
“I sometimes feel like I’m just selling fancy boxes. There’s so much scope for something new & innovative on the board game scene”
Julie Liebereau
“I love the idea of something local with a bespoke feel.”
Julie Liebereau
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